Fabian Segelström

Fabian’s PhD work focuses on service design and in particular on the early stages of service design projects. Fabian is interested in understanding how practicing service designers make sense of the various stakeholders’ needs, wishes and demands of the service developed. Furthermore, he investigates how the insights from the stakeholder engagement is used throughout the design project. The insights are then problematized, pointing towards (potential) problems and areas for improvement for the service design discipline.

The various sub-projects within Fabian’s PhD are:

• Participant observatory fieldwork within service design consultancies, investigating their practices and approaches for engaging stakeholders and making sure that the stakeholder insights are used as a basis for the final designs.
• A comparative study of the ethnographic data produced by different types of ethnographers (interactions/service designers, anthropologist and mobile self-ethnography) in the same location.
• An interview study with practicing service designers on their stakeholder engagement and how the insights gained are used throughout the design process.
• An analysis of visualisations of stakeholder insights produced in live service design projects.

Fabian presented his licentiate thesis in October 2010, focusing on the visualisations of the insights gained throughout stakeholder interactions. The thesis is downloadable from http://liu.diva-portal.org/smash/record.jsf?pid=diva2:354845&rvn=1 and the full list of Fabian’s publications is available at http://www.ida.liu.se/~fabse/.